So instead of saying, “buy this clutch I made!”… you’re saying, “Look how this beautiful clutch could help you celebrate summer and look chic.”) (Pinners may not be ready to buy immediately. For example, if you sell hand woven clutches, a blog post with “five island-inspired summer outfits” could be a great way to warm her up to buying. If you’re a physical product seller, you might hook a pinner in with an inspiring blog post that shows the pinner a few ways to use your product. But let me give you some examples to illustrate. Well, it’s different for each business, of course. What does this warming up process look like? And because she searched for your thing before… or because she has a board with similar keywords… or engaged with similar content recently… your pin gets served up to her in her feed! She’s looking to be inspired, and Pinterest is her happy place. She jumps on in the ten minutes she has to herself, before she has to start dinner. Other times, Pinterest may place your pin in her smartfeed. For example, she searches “energy boosting snacks not coffee.” And she finds your pin called, “6 Energy-Boosting Snacks to Have on Hand – for when it’s too late for coffee!” Sometimes people will find you in a specific search. Pinterest users head to the platform for ideas, inspiration, and solutions – ways to make their lives and businesses better. We don’t go to Pinterest to see other people’s selfies – or to catch up with what friends are doing. (What did we ever do before social media? Or emojis?)īut that’s not what I go to Pinterest for. I 🎉or 🙌🏽at them when I relate to what they are saying. I leave them a 😍or a comment – so they know I enjoyed their stories. ✔️ Corine went on a hike with her sweet dogs today, and I get to see pics… So fun! ✔️ Jule is sharing an amazing client win. ✔️ Kaye got to go back to CrossFit today! ✔️ Lanie is sharing a funny story from her recent JV webinar. ✔️ Heather is talking about her park afternoon with her girls. I love connecting with – and catching up with – my peeps… Sometimes I’m doing that while hubby’s winding down with some TV. I don’t know about you, but I love scrolling through my Instagram stories at night after dinner.

Pinterest social media marketing